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Some of the largest problems negatively impacting SEO campaigns can be traced back to technical issues, since by nature they tend to hit issues around crawling, accessibility, redirects, and indexation. These are core, foundational areas that every hard working organic search marketer needs to be familiar with.

Having seen with my own eyes the results of advanced SEO work, I can attest first hand to the fact that the best SEOs in the world are very technical. The rarest gems among even these high level SEOs is when they have the unique combination of technical acumen and marketing savvy, a rare thing to find!

What Advanced SEO Factors Matter?

With so many moving parts where do you start with technical SEO? And what factors matter most? In my experience technical SEO is mainly about 1) indexation aspects of SEO and 2) crawling.

PS for all the rookies reading this “crawling” doesn’t refer to what babies do….

SEO work can be simplified into 3 categories: crawling, indexation and ranking.

While there can be problems at all 3 levels, I suggest to all my clients that our focus be on crawling initially and indexation next. The crawl experience is a first-order effect and everything in SEO comes from that. This concept is circular because each of these factors influences the others.

Check out our list of SEO factors below.

The list above is just a guide and there is no magic bullet for SEO.  Here is some finer detail on the factors.

• URL structure, especially characters and parameters: The URLs represent all the value for SEO, and they are often the culprits for de-valuing a site, too. Tracking parameters, session IDs, and other gremlins can cause duplicate content and crawling problems. Look carefully here.
• Crawl efficiency and accessibility: How efficient the site can be crawled, including ensuring URLs are structured cleanly with strong canonical signals, is key. Also, how accessible a site is, without overuse of JavaScript menus and AJAX, Flash, and other barriers, is important.
• Speed: How fast is your site? If you’re a big one, it’s especially important to be fast. Fast is good.
• Navigations and crawl paths: While similar to crawl efficiency and accessibility, crawl paths are really the pathways given to a search engine. Are important URLs prominently placed on the site? Are navigations smart and not simply boilerplate and the same on every single page type?
• Content structure and code order: How clean is your code, and does unique content get sorted highly, above all the other stuff?
• Content delivery and caching strategy: Having a smart solution for content delivery is essential for large, high traffic websites.
• Meta data: Ironically, meta data is now an important part of technical SEO, with the rise and power of rel=canonical.
• URL exclusions with robots.txt and meta robots: It’s important to consider what robots exclusion is taking place on a site with meta robots and robots.txt rules.

Tools for Technical Analysis

The difference maker for advanced SEO begins with a great toolset.  Strap up because I’m about to rock your world with some fantastic toolsets!

Two of the most often used commands for fetching a URLs response headers are wget and curl. Both are quite powerful and very fast. Here’s an example of issuing the command on a site:

% wget -R –spider www.mydomain.com

This command tells wget to fetch the response headers and mask as a spider (thereby saving the time and space to fetch the entire file and save it locally). Without the spider argument, you’ll have a lot of locally saved files for pages for which you’re just concerned with checking the response headers.

wget is a powerful tool for checking things like multiple, chained redirects.

When you need to check a single URLs status code response and don’t care about following redirects, curl is a fabulous and elegant solution. The following syntax will return status code for a URL (please note the argument given is an upper case ‘ i ‘ not a lower case ‘ l ‘):

% curl -I www.mydomain.com

Curl, too, can mask as another user agent such as Googlebot:

% curl -I -A googlebot www.mydomain.com

This is a great way to find conditional redirects, such as the one demonstrated here (user agents visiting this site without the ability to accept cookies get 302 redirected):

When problems are sniffed out and investigated with the command line, it is then most efficient to use a graphical application for deeper analysis. My preferred choice for deeper technical work is Charles, a web proxy tool that serves as “man in the middle” between a web server and your browser. Charles captures everything happening between the server and the client, and records it in organized fashion.

When you need to examine chained redirects to drill into the responses, this is a great tool to use. It’s also quite useful when looking for things like conditional redirects (when a different response is given based on the user agent).

Such an example is demonstrated below. While browsing this site as Googlebot and then again as Firefox (using the User Agent Switcher in Firefox), different responses are recorded. Below is the response for Googlebot:

This is the type of technical SEO investigation that can have a big impact on a site. In the above example, the entire subdomain is unable to be crawled and indexed if cookies aren’t enabled (search engine bots don’t accept cookies).

Because of this implementation, the subdomain is basically invisible in organic search, although there are quality pages on the site. Ouch!

SEO Crawlers

An article could easily be dedicated to just the topic of SEO crawler tools. I’ll be brief and just mention a few here that can be useful tools.

• Xenu is a great little crawler that isn’t built specifically for SEO. However, it can do some great things and scales up to about 10,000 URLs or less. Anything larger will overwhelm it, so it’s best used for smaller, focused crawlers.
• IIS SEO Toolset is a fabulous tool by the good folks at Microsoft. There is a ton this tool can do. I recommend reading this excellent tutorial.
• 80legs.com is a powerful, web-based solution and can be configured to do powerful crawls.
• SEO Scalpel, while still in beta, is AudetteMedia’s own tool. It’s designed to be a powerful crawler that can be configured with regular expression to literally pull any field off a web page, including things like “content robustness” (crawling for thin content pages), analytics tags for any package, any meta data or anything in source code.
• Screaming Frog is a tool I’ve heard good things about. I have yet to test it myself, but am intrigued by the tool and hope to give it a run soon.

 

David Ewing is the CEO & Co-Founder of Ewing Enterprise, a leader in the field of search engine optimization, social media marketing & conversion optimization. Follow David on LinkedIn! Even more to your benefit, follow Ewing Enterprise. AND… Share this post with EVERYONE!

If you’re wondering why it seems like something just died you’re right. Facebooks’ “like” button dominance over the entire internet just got a tough blow from Google’s plus one.
At an announcement on Wednesday, Google, showed off their new stake in claiming a bigger piece of the advertising pie. Just how big is that pie? $10.1 Billion dollars and growing at a staggering 12.6% rate.

What’s The Difference?

Facebook- Gathers data based on user-submitted profile information.
Google – Has to use round about methods such as cookies that track browsing behavior
Google’s +1 buttons will soon be across all of Google search and I see it as a direct competitor for Facebooks “like” button. Facebook likes are recognized by brands and businesses as a measurable marketing tool. Likes act as a sole recommendation when it comes to advice on certain purchasing decisions.
I think that short term Facebook will continue growing their closed system just because of the sheer volume of users. Long term Google’s +1 will become the leading advertising platform. Why? Simple. On Facebook people like photos,brands, and posts that have nothing to do with you. But on Google, you see personal recommendations for products or places based on what you are searching for in real time. This is zeroed in on relevance.

Who Wins?

Which company will end up with the most users, the most data, the best targeting and the most profit? The answer depends on whether +1 can successfully change the game, whether this curious little button will be Google’s first killer social product.
Regardless, online ad spend is hardly a zero sum game, and both of these companies are setting themselves up for a long term battle.

David Ewing is the CEO & Co-Founder of Ewing Enterprise, a leader in the field of search engine optimization, social media marketing & conversion optimization. Follow David on LinkedIn! Even more to your benefit, follow Ewing Enterprise. AND… Share this post with EVERYONE!

Small Businesses Need Links too

You’re scrambling for more time and your boss is asking you do it with less resources.  So the question becomes how do you get great links when you don’t have the time to dedicate to doing it full time?

1. Social Networking/Public Relations

Social media has increased our reach and for a small business it is critical to not only focus online but offline. Spending time doing public relations (PR) outreach has both short and long term benefits. There are many sub niches for products and services and unless you reach out to these small, enthusiastic communities you’ll miss out.

2. Weekly Goals

Each week zero in on a certain kind of link. One week get directory links, one week get social voting sites(Digg, Reddit, MIXX) , then social bookmarking sites (stumbleupon, Delicious) This gives you a diverse link pool and protects your website from Mr. “I Can’t Make Up My Mind” aka Google.

3. Customer Outreach

Depending on your size one of the first areas you should is engaging with your customer base. Ask them for help in your newsletter or through social media marketing channels like Facebook & Twitter. Be transparent and let them know hey we are growing our business and we want to serve you better. Give us feedback and we will be able to improve.

4. Research Help

Getting other people to help researching is a life saver. Depending on where you look Craigslist, Monster, and even Facebook & Twitter there are excited unemployed people who want to work. Have them put together a spreadsheet of your industry’s rock star bloggers.  Meaning the who’s who of your space. Another option is to hire a smart college kid on a part tie basis.

Golden Summary

These strategies will give your website a big boost. The bottom line is to be consistent and if you want an expert in link building there are excellent companies who specialize in just that area.

George lopez & Kirstie Alley

George Lopez  Wants Kirstie Alley

George Lopez extended an olive branch to Kirstie Alley Friday when he invited her to be a guest on his show after she rejected his apology via Twitter for comparing her to a pig Wednesday.

In an interview with “Access Hollywood,” Lopez said his joke was “poor judgment. As they say in my world of golf, ‘bad form on my part.’”
“I’ve apologized. I think she’s accepted my apology, I wish that she had and that she would be a guest on ‘Lopez Tonight,’” the comedian said. “ I would love to have her on.”

“Listen, she has a lot of fans and when you make a joke of that type, um, it never goes over well.”

Kirstie Alley Wants George Lopez Dead

But contrary to what he thought, Alley did not accept his apology, and instead demanded one of his kidneys.

“I don’t need or want ur apology…I want your kidney dude .. on behalf of ur X and all the women uv insulted…give it back,” she said referring to Lopez’s ex-wife Ana giving him one of her kidneys in 2005.

She added, “ I don’t consider ‘I misjudged the joke’ an apology. sorta like a husband saying ‘I misjudged putting my d**k in a whore…sorry hon..hehe.”

George Lopez Worst Quotes

Everything hes ever said since he was born. Period

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Online Generators for Web Designers can be a great way to save time in your web design projects. High-quality generators can create graphics or code or even layouts in a matter of seconds or minutes, things that might take an hour or more if done by hand. Online generator are those tools that help us to create those popular “XHTML valid” CSS banners, micro buttons or css website templates in seconds. In such cases online generators can be of great help which do the necessary job and some tools don’t have to be downloaded also. We all know that backgrounds play a crucial role in a design. Web Designers sometimes spend a lot of time in making pattern or stripe backgrounds and there are also tool to help you out here. In this article, I have listed some of the online generators that can save you some time and still give you great results.

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Online Generators

1. XML Charts

XML /SWF charts are used to create attractive graphs and charts from XML data, Create a source either manually or generate dynamically then pass it to the XML chart’s flash file.

2. Web Form Generator

The web form generator from Web Form Factory automatically generates he necessary backend code to tie your form to a database.

3. Typetester

Typetester is used to compare three different type of fonts on screen making your designing job easier , Just specify the specifications and compare them

4. 256 Pixels

256 Pixels creates favicon designs where you can upload a picture or color the pixels by choosing any color and save it or create a favicon for any new challenges posed by the website.

5. 80 x 15 brilliant Button Maker

Create 80 x 15 dimension buttons with 80 x 15 brilliant button maker where you can customise by setting the borders, left and right boxes and uploading the images separately for left and right boxes.

6. AJAX Info

Create your own AJAX loader icon by selecting the type of indicator, background and foreground color and clicking in ‘Generate It’.

7. AJAX loading GIF generator

AJAX Loading GIF generator create your AJAX loading GIF image by defining the indicator type, background color, foreground color and controlling the speed of the loading indicator.

8. Background Maker

A unique background maker where you choose the colors from the pixelised tile which depicts the tiled background and fill each tile or pixel with a different color to watch it live in the background as a pattern.

9. Background Patterns

Tiled background designer is quite an interesting tool to create tied backgrounds which allows you to change the background color, size of the canvas, image to be displayed and also rotated your tiled design as per your design.

10. Color Scheme Designer 3

Color Scheme Designer 3 has a really fantastic user interface that’s both attractive and easy to use. Just select a color, the type of color scheme you want to create (mono, complement, triad, tetrad, analogic, or accented analogic) and then make adjustments. It also lets you preview the color scheme right in light and dark website layouts

11. Kuler

Adobe’s Kuler is one of the best color scheme tools available, with multiple options for both creating and finding color schemes. To find a color scheme created by someone else, you can search or browse by newest, mot popular, highest rated, or random. They also include tools for creating a color scheme based on an images.

12. Adhesiontext

Adhesiontext creates dummy text for various languages, including specific characters. In addition to Latin characters, you can also create dummy text in Cyrillic, Greek and Arabic.

13. pForm

pForm is a free HTML form builder. Just choose from their pre-designed templates and then customize your form. It’s fast and they have a good selection of form designs to choose from.

14. Badges

Badges can be used to display a big ‘Beta’ message on your website or emphasize a price or a promotion. No web 2.0 site is complete without one.

15. Barcode Generator

Barcode label printer is an online barcode generator where a CGI form is used to enter a text and generate a printable and scannable barcode in Interleaved 2 of 5, Code 39, Code 128 A, B, or C symbologies.

16. Buttonator

Buttonator is a free web button maker to create your own personalized web buttons. You can customise the button’s font, color, style and apply different effects for your button.

17. Font-Face Kit Generator

This @font-face kit generator from Font Squirrel lets you create full kits for any font you can legally use with @font-face.

18. Showdown

Showdown is a port of Markdown in JavaScript. Just type in some markdown text and it will output HTML for you.

19. Faary

Faary lets you create forms quickly and easily, by just entering the form elements in a list format.

20. Pure CSS Menu

This site lets you create a menu with dropdowns that only uses CSS, no images. It’s simple, but it’s also quick to set up.

21. CSS Sprite Generator

To create CSS sprites with this generator, just zip all your images and upload them. Specify the space you want between images, as well as the aspect ratio, build direction, and if there should be a background or transparency color, as well as your image specs and any CSS specs you want. It will output the sprite file, as well as the CSS for each image.

22. CSS Menu Generator

This generator is great for when you just need a quick, simple drop-down menu.

23. Tabs Generator

You can choose height and width, border size, corner radius, background color and style, fill style and colors, and orientation.

24. Favicon Generator

This Favicon Generator lets you create a favicon from scratch or based on an image you upload.

25. Color Mixer

Create a new color by mixing colors, Color /mixers is a fun tool to fine tune and fiddle with a color with editable RGB colors and adjustable lightness and darkness.

26. Tartan Maker

Plaid backgrounds aren’t often seen in web design, and part of that is likely due to the complexity of creating a tiling plaid pattern. Tartan Maker makes it as easy as choosing a few colors and using sliders to determine the size and boldness of your plaid.

27. Stripe Generator 2.0

Stripe Generator 2.0 lets you create repeating-stripe backgrounds. Just choose size and spacing, colors, stripe orientation, shadow, and background style.

28. Stripemania

Stripemania is a striped background image generator. Pick the strip width and spacing, the orientation, and the colors, and it generates a repeating stripe pattern.

29. CSS Border Radius

All you have to do is enter the border radius for each corner. It automatically fills in all four when you enter the first one, but you can then change each one individually.

30. CSS3 Sandbox

This CSS3 Sandbox has five different generators: linear gradients, radial gradients, text properties, box properties, and transforms.

31. CSS3.0 Maker

Here’s another CSS3 generator that lets you create a variety of different effects using CSS3. There are generators for border radius, gradients, animation, text and box shadows, and more

32. CSS Type Set

CSS Type Set lets you create typography designs and generates the CSS for you. Just paste in text you want to modify, and then use the options at the bottom to customize it and it will generate the CSS in real-time.

33. ColoRotate

ColoRotate lets you view and create color schemes in 3D. Being able to manipulate the color palette tool in 3 dimensions can lead to better understanding of how the colors in a palette relate to one another.

34. Templatr

Templatr is another simple generator for creating quick WordPress layouts. It lets you edit virtually every element in the design, all using a visual editor.

35. WordPress Theme Generator

This generator lets you create a WP theme, and while it’s not extremely powerful, it is a quick way to create minimalist themes (both in terms of style and functionality).

36. Contact Form Generator

Contact Form Generator is used to create form to email scripts for your ASP, PHP or Perl website with no programming. Just enter the email header fields like email from, email to and subject to create the form.

37. Blueprint Grid CSS Generator

If you like using Blueprint for your CSS layouts but want something more flexible, this generator is for you. Just enter the number of columns, column width, and margin width and it generates your CSS for you. One caveat, though: it’s no longer in active development and is not supported.

38. YAML Builder

Here’s a visual tool for creating a YAML (Yet Another Multicolumn Layout) design.

39. Create Graph

Create a graph as bar graph, line graph, pie chart etc.. by selecting the default graph type and defingin the design such as style, shading, data set ie number of fields, data labels and your graph is created.

40. CSS Optimiser

Online CSS Optimizer/Optimiser is a web tool for reducing the file size of cascading style sheets. In order to save more space optimized files would be messy even so you may output it as a file. Non-valid or hacked (for certain browsers) CSS files may result in error.